Vaults & Drop Rooms

Two event types wrap a release in a moment. A Drop Room is about arrival — a new record launching with an audience. A Vault is about enshrinement — a back-catalogue record celebrated, and its demand measured. Both live on as the record’s page afterwards; neither disappears when the event ends.

Drop Rooms

A Drop Room turns a new release into a scheduled communal event instead of a quiet upload. Create one from a release in your dashboard and set its go-live time. The room moves through a lifecycle on its own:

scheduled → open → warmup → live → cooling → archived

Fans set a reminder and are notified when it goes live. During the live window there’s a countdown, a feed, pinned notes from you, and Buy controls front and centre. Afterwards the room becomes the canonical discussion and archive page for the release — so the launch energy doesn’t evaporate.

Note

Drop Rooms surface on the Drops page, on artist profiles, and in followers' feeds — so a launch becomes a traffic event, not a link you have to push on your own.

The Vault

A Vault is a milestone or anniversary event for an existing release — a 10-years-on, a repress campaign, a re-appreciation. Its lifecycle is simpler than a Drop Room’s:

scheduled → open → live → archived

For labels with deep catalogues this is where evergreen records get their moment back — and where you find out whether there’s appetite to press them again.

Repress demand

When a physical format is sold out, fans see a “Want a repress? Signal demand” option. Each fan who signals is counted, and you see the running total in your dashboard. It’s a live, honest read on how many people would buy the record if it came back.

Important

Demand is interest, not a pre-order and not a guarantee — no one is charged for signalling. It’s a temperature read that replaces guessing with a real number before you commit to a manufacturing run.

Acting on demand

When the interest is there, you bring the record back on your own terms. A repress is very often a new variant — a fresh colourway or a numbered edition — rather than an exact re-run, so it’s its own release event. Once it’s up, you can put it on sale or open it as a pre-order.

Deeper FAQ: Artist reference · Label reference